Variety of Innovation

Different views on innovation.

20/06/2011
by Martin Kamprath
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Article: “Innovation in Meaning: Same Product but New Understanding” by Renton, Daellenbach & Davenport 2011

Last week on the ISPIM Conference I was listening to an interessting presentation of Michelle Renton from the Victoria Management School (Victory University of Wellington) with the title “Innovation in Meaning: Same Product but New Understanding”.