Special issue call for papers from Journal of Research in Marketing and Entrepreneurship
Purpose of the special issue
The consideration of business models has catapulted into the public consciousness over the last decade and a half (Teece, 2010). Over that same time period, questions emerged regarding the role and efficacy of business plans. The Business Model Canvas (BMC) (Osterwalder, 2004), along with Lean Startup (Reis, 2011) and Customer Development (Blank, 2013), have emerged as a more nimble precursor to business planning to help businesses create a repeatable and scalable business model.
The BMC tool and Customer Development methodology have been growing in use in entrepreneurship classes throughout the world. Furthermore, they both draw heavily from marketing, particularly the recently published Value Proposition Design book (Osterwalder, et al. 2013). However, very little research has been done considering these concepts. The purpose of this special issue is to encourage such academic research, which might explain the individual and holistic efficacy of their related topics, particularly in regards to the marketing and entrepreneurship interface.
We invite both (a) theoretical papers and (b) empirical papers, both qualitative and quantitative in methodology. Attention to practitioner issues and implications are important. Some suggested topics may concern (special thanks to attendees of the 2014 Global Research Symposium on Marketing and Entrepreneurshp):
The deadline for submission is 30 November, 2016.
All papers will be reviewed by an editor and if judged suitable will be reviewed by two independent referees in a blind peer review process. Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication elsewhere. Submissions should be between 6,000 and 8,000 words in length including references, figures, tables and appendices. Please see http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=jrme for more information regarding author guidelines and manuscript submission. Please ensure you select this special issue from the drop down menu when submitting your article through the Scholar One system.